(Image courtesy of Mark Harkin)
I was booking a flight to Hamburg last night on the British Airways website and during the booking process I was prompted to apply for a British Airways American Express Premium Plus Card, an offer I hadn’t seen before:
Just a little reminder that normally when applying for this card, new cardholders will get 18,000 Avios (assuming they haven’t held an Avios-earning card issued by Amex in the past 6 months) on spending £3,000 in the first 3 months of membership. This used to be 19,000 Avios when referred by an existing cardholder.
The offer above is different in both the rewards that are on offer (only 6,000 Avios + £50 credit) as well as the conditions that need to be met in order to get the rewards, i.e. 6,000 Avios are awarded on first spend and £50 credit awarded on spending £100 in the first 3 months.
This offer is not such a great deal as you are essentially giving away 12,000 Avios for £50, working out at 0.42p per Avios. Considering that you can easily redeem Avios for about 1p and sometimes more (my redemptions on Cathay Pacific and Malaysia Airlines in Business Class worked out at about 2-3p per Avios), you would be better off taking the additional 12,000 Avios awarded when applying for the card direct, instead of accepting the offer promoted by British Airways during the booking process.
Additionally, there is currently a promotion running until the 17 June, whereby new cardmembers can earn 25,000 Avios (or 26,000 Avios when referred by an existing cardholder) when spending £3,000 in the first 3 months of membership.
Having said that, the offer of 6,000 Avios + £50 credit is attractive for new cardholder that may feel that they will struggle to spend the qualifying £3,000 in 3 months.